Increase customer engagement, drive up conversion levels and ensure the success of your product through genuine customer insight and the latest design practices.
Ladbrokes Virtual Sports
UX.bet designed user experiences that would allow customers to bet on ‘live streamed’ sports 24/7 from mobile and tablet devices.
Read more
BetMGM Sports Conversion testing
We conducted usability tests on the BetMGM app with the goal of making their conversion funnel as effective as possible.
Read more
Borgata Casino customer & usability research
We ran usability research to identify any problem areas relating to the registration, bonus retrieval and navigation.
Read more
Ladbrokes Tablet Website
We assisted Ladbrokes with defining the scope, functionality and feasibility for their sportsbook app.
Read more
GVC bwin Sportsbook MVP
We worked with GVC from insights to ideation through concept validation to build an MVP solution, tested with real customers.
Read moreBetting & Gaming we work with
We offer a range of expert betting and gaming UX, UI and Innovation services. Our agency can help you innovate new products or optimise your current ones.
Why ux.bet?
- The perfect gaming UX talent for your project
- Flexible: no job too big or too small
- Customer research and user journeys
- All work quality controlled
- We’ll become your trusted partner agency
Meet the UX team
Chris Sainsbury
“My vision is to provide clients with a flexible supply of trusted, specialised user experience consultants”
Hayley Charlton
“ I always consider the business and customer needs, as well as technology and aesthetics.”
Ali Hamra
“Ali has an eye for detail that captures the needs of both client and customer.”
Rebecca Scott
“A flair for inquisitive questioning, a natural rapport with interviewees and an analytical mind.”
Felipe Fernandez
“I tailor my design process to fit clients needs and deliver realistic and practical solutions.”
Lauren Nicholson
“I love developing detailed wireframes and documentation for web and native apps.”
Jonathan Andrews
“I use empathy to engage with users and their needs, adding value every step of the way.”
Yuko Mitani
“I’m passionate about creating user centric human experience.”
Testimonials
COO / Sports Integrity Monitoring Company
UX Designer / Entain
Head of Poker Product / Entain
CEO, The Game Tribe
Head of Retail Product, Evoke
Collaborating with them was amazing.
Freelance Consultant, TXODDS
They have been an important cog within the program and a key part of our success so far.
Director of Retail Transformation, Entain
They have been an important cog within the program and a key part of our success so far.
Director of Retail Transformation, Entain
Esports Betting UX Design Principles
Home Home Esports betting has evolved into one of the fastest-growing segments of online gambling. Unlike traditional sports betting, esports audiences expect interfaces that are fast, data-rich, and deeply integrated with live digital experiences. They move quickly between streams, statistics, social platforms, and betting markets,...
Read more
Live Casino UX Design: Creating Immersive Player Experiences
Home Home The online gambling industry has evolved significantly over the past decade, but few innovations have transformed player expectations as much as live casino gaming. By combining real-time video streaming, human dealers, and interactive gameplay, live casino products bridge the gap between land-based casinos...
Read more
Virtual Sport Betting Solution: UX Strategy Behind High-Performing Betting Products
Home Home The iGaming industry is evolving rapidly, and one of the most significant innovations driving engagement today is the virtual sport betting solution. As traditional sports betting markets become increasingly saturated and regulated, operators are turning to virtual alternatives to maintain user engagement, reduce...
Read more
UX Research in the Betting Industry: Designing for Speed, Trust, and High-Stakes Decisions
Home Home The betting industry operates in a uniquely demanding environment. Users expect speed, clarity, and confidence, often making decisions in seconds, under pressure, and with real money at stake. Whether it’s sports betting or casino platforms, the difference between conversion and drop-off often comes...
Read more
Bookmaker UX Design: How UX Turns Betting Platforms Into High-Conversion Products
Home Home The betting and gaming industry is one of the most competitive digital markets in the world. Dozens of platforms offer similar odds, markets, and promotions, so user experience is often the deciding factor for whether a bettor stays, deposits, and returns. For operators,...
Read more
Guide to Betting App Design: How to Create High-Performance Betting Experiences
Home Home Betting apps operate in one of the most demanding UX environments in digital product design. Users move quickly, decisions involve money, and friction directly impacts revenue. A slow interface, confusing odds layout, or clumsy onboarding flow doesn’t just annoy users. It pushes them...
Read more
Designing Bingo Websites: UX & UI Principles That Drive Player Engagement
Home Home Bingo has evolved far beyond the traditional hall. Today’s digital bingo platforms compete on experience, not just games. Strong bingo website design, intuitive UI, and thoughtful game design are essential for attracting players, building trust and keeping users engaged. In a highly competitive...
Read more
Designing Roulette Games: UX & UI Principles That Drive Player Engagement
Home Home Roulette is one of the most recognisable and trusted games in online casinos. While the rules are simple, roulette game design plays a major role in how players perceive fairness, usability, and enjoyment. In highly competitive iGaming markets, success depends on more than...
Read more
Simplify KYC with User Experience: UX for Sports Betting & Gambling
Home Home In online betting, KYC (Know Your Customer) is unavoidable. It protects operators, bettors, and regulators. But from a user’s point of view, it often feels like a wall: confusing forms, document uploads that don’t work, long waits, sudden account locks. For many brands,...
Read more
UX UI Strategies for iGaming Website Design
Home Home In today’s ultra-competitive betting market, your iGaming website design is more than a digital storefront. It’s your primary tool for user acquisition, engagement, and retention. Whether you operate a sportsbook or casino, a well-crafted website is central to building player trust and driving...
Read moreFAQs
1. What is betting user experience, and why is it important?
Betting user experience (UX) refers to how intuitive, engaging, and seamless a betting platform feels to users. A well-optimised betting UX ensures easy navigation, quick bet placement, secure transactions, and an enjoyable experience, ultimately increasing customer retention and engagement.
2. How can improving gaming user experience boost player engagement?
A well-designed gaming user experience enhances usability, accessibility and player satisfaction. Features like intuitive navigation, responsive design, personalised recommendations, and frictionless payments can improve engagement, reduce churn, and increase session duration.
3. How does UX impact conversion rates in betting platforms?
A well-designed betting platform removes barriers to placing bets, increasing conversion rates. Features like one-click betting, simplified registration, and fast loading speeds help convert casual visitors into loyal users by minimising friction.
4. What role does mobile UX play in gaming user experience?
With a high percentage of betting and gaming happening on mobile devices, a mobile-first UX strategy is critical. Key aspects include finger-friendly navigation, optimised load speeds, and real-time updates to ensure a smooth experience across all devices.
5. How can a UX betting agency help improve my platform?
A UX betting agency specialises in designing and optimising sportsbooks, casino platforms and gaming experiences to enhance usability, engagement and conversions. By conducting user research, UX audits, and usability testing, we identify pain points and implement solutions such as intuitive navigation, seamless bet placement and mobile-first design to ensure a smooth and enjoyable betting user experience.
6. How do UX audits improve betting and gaming platforms?
A UX audit analyses a platform’s usability, design, and functionality to identify pain points that may hinder user experience. Recommendations from a UX audit can help improve site navigation, loading speed, payment flows, and overall engagement.