Increase customer engagement, drive up conversion levels and ensure the success of your product through genuine customer insight and the latest design practices.
We offer a range of expert betting and gaming UX, UI and Innovation services. We can help you innovate new products or optimize your current ones.
Why ux.bet?
- The perfect gaming UX talent for your project
- Flexible: no job too big or too small
- Customer research and user journeys
- All work quality controlled
- We’ll become your trusted partner
Meet the team
Chris Sainsbury
“My vision is to provide clients with a flexible supply of trusted, specialised user experience consultants”
Hayley Charlton
“ I always consider the business and customer needs, as well as technology and aesthetics.”
Ali Hamra
“Ali has an eye for detail that captures the needs of both client and customer.”
Rebecca Scott
“A flair for inquisitive questioning, a natural rapport with interviewees and an analytical mind.”
Felipe Fernandez
“I tailor my design process to fit clients needs and deliver realistic and practical solutions.”
Lauren Nicholson
“I love developing detailed wireframes and documentation for web and native apps.”
Jonathan Andrews
“I use empathy to engage with users and their needs, adding value every step of the way.”
Yuko Mitani
“I’m passionate about creating user centric human experience.”
Testimonials
COO / Sports Integrity Monitoring Company
UX Designer / Entain
Head of Poker Product / Entain
Who we work with
Case Studies
Ladbrokes Virtual Sports
UX.bet designed user experiences that would allow customers to bet on ‘live streamed’ sports 24/7 from mobile and tablet devices.
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BetMGM Sports Conversion testing
We conducted usability tests on the BetMGM app with the goal of making their conversion funnel as effective as possible.
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ROAR Casino customer & usability research
We ran usability research to identify any problem areas relating to the registration, bonus retrieval and navigation.
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Ladbrokes Tablet Website
We assisted Ladbrokes with defining the scope, functionality and feasibility for their sportsbook app.
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GVC bwin Sportsbook MVP
We worked with GVC from insights to ideation through concept validation to build an MVP solution, tested with real customers.
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AI Takes the Field: How Football Teams are Harnessing Big Data to Win Big
As artificial intelligence (AI) continues to transform the world of sports, engineers at Brigham Young University have found a unique application for AI tools that can significantly enhance game strategy for American football teams.
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How Tech Innovation is Redefining the NFL in 2022
Cutting-edge technologies have entered the American Football field with a blitz, reshaping the NFL experience for fans and players alike.
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FIFA World Cup Kicks-Off the Betting Season
The FIFA World Cup has taken the betting world by storm. With over 20 million Americans poised to wager $1.8 billion in the tournament, the football world cup is shaping up to be the landmark betting event of the year.
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Staking a claim to betting: The transition from online casino to sports
Recently, our Managing Director Chris Sainsbury took part in an online webinar discussing how to move beyond casino, into the sports betting industry.
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ux.bet at ICE London 2022
The team of ux.bet visited ICE London on 13th April. It was a trip of tech and innovation in the betting and iGaming industry.
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Blockchain Is Transforming the Status Quo of Betting. Here’s How.
The emergence of decentralized betting exchanges is signalling a cosmic shift in the iGaming industry, shaking the monopoly of the betting giants—courtesy of blockchain.
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The Advent of AI Into iGaming: The Possibilities and the Realities
Where there’s data, there’s room for artificial intelligence.
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Gambling and the State of the Law in U.K.
The UK’s love for gambling is growing, but are the legislators smitten yet?
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Euro 2020: What’s on the Cards for Betting?
What will the effect of the Euros be on the Gambling Economy?
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iGaming, Betting, and The Aftermath of COVID-19
Here’s a look into the impact of COVID-19 on the online gambling industry.
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