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    Staking a claim to betting: The transition from online casino to sports

    by beverley April 22, 2022

    Recently, our Managing Director Chris Sainsbury took part in an online webinar discussing how to move beyond casino, into the sports betting industry. 

    Betting, iGaming
    ICE London ux betting agency

    ux.bet at ICE London 2022

    by beverley April 22, 2022

    The team of ux.bet visited ICE London on 13th April. It was a trip of tech and innovation in the betting and iGaming industry.

    Betting, iGaming

    Blockchain Is Transforming the Status Quo of Betting. Here’s How.

    by beverley November 22, 2021

    The emergence of decentralized betting exchanges is signalling a cosmic shift in the iGaming industry, shaking the monopoly of the betting giants—courtesy of blockchain.

    Betting, iGaming, Legal

    The Advent of AI Into iGaming: The Possibilities and the Realities

    by beverley November 8, 2021

    Where there’s data, there’s room for artificial intelligence. 

    Betting, iGaming, Legal

    Ladbrokes Virtual Sports

    by beverley September 9, 2021

    UX.bet designed user experiences that would allow customers to bet on ‘live streamed’ sports 24/7 from mobile and tablet devices.

    Case Study

    BetMGM Sports Conversion testing

    by beverley August 16, 2021

    We conducted usability tests on the BetMGM app with the goal of making their conversion funnel as effective as possible.

    Case Study

    ROAR Casino customer & usability research

    by beverley August 16, 2021

    We ran usability research to identify any problem areas relating to the registration, bonus retrieval and navigation.

    Case Study

    Ladbrokes Tablet Website

    by beverley August 12, 2021

    We assisted Ladbrokes with defining the scope, functionality and feasibility for their sportsbook app.

    Case Study

    GVC bwin Sportsbook MVP

    by beverley August 11, 2021

    We worked with GVC from insights to ideation through concept validation to build an MVP solution, tested with real customers.

    Case Study

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    ux.bet

    We’re a research and design agency specialising in iGaming. We’ll bring expertise in UX for gaming, betting, sports and fantasy to elevate your products to the next level.

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