Staking a claim to betting: The transition from online casino to sports
Recently, our Managing Director Chris Sainsbury took part in an online webinar discussing how to move beyond casino, into the sports betting industry.
ux.bet at ICE London 2022
The team of ux.bet visited ICE London on 13th April. It was a trip of tech and innovation in the betting and iGaming industry.
Blockchain Is Transforming the Status Quo of Betting. Here’s How.
The emergence of decentralized betting exchanges is signalling a cosmic shift in the iGaming industry, shaking the monopoly of the betting giants—courtesy of blockchain.
The Advent of AI Into iGaming: The Possibilities and the Realities
Where there’s data, there’s room for artificial intelligence.
Ladbrokes Virtual Sports
UX.bet designed user experiences that would allow customers to bet on ‘live streamed’ sports 24/7 from mobile and tablet devices.
BetMGM Sports Conversion testing
We conducted usability tests on the BetMGM app with the goal of making their conversion funnel as effective as possible.
ROAR Casino customer & usability research
We ran usability research to identify any problem areas relating to the registration, bonus retrieval and navigation.
Ladbrokes Tablet Website
We assisted Ladbrokes with defining the scope, functionality and feasibility for their sportsbook app.
GVC bwin Sportsbook MVP
We worked with GVC from insights to ideation through concept validation to build an MVP solution, tested with real customers.