Case studies

Ladbrokes Virtual Sports

UX.bet designed user experiences that would allow customers to bet on ‘live streamed’ sports 24/7 from mobile and tablet devices.

We conducted usability tests on the BetMGM app with the goal of making their conversion funnel as effective as possible.

We ran usability research to identify any problem areas relating to the registration, bonus retrieval and navigation.

We assisted Ladbrokes with defining the scope, functionality and feasibility for their sportsbook app.

We worked with GVC from insights to ideation through concept validation to build an MVP solution, tested with real customers.