GVC bwin Sportsbook MVP

GVC Group

GVC bwin Sportsbook MVP

The Challenge

Due to the growing number of GVC brands, we had the challenge to build a scalable responsive framework to cater for their growing roster. With a globally scalable platform the aim, we folded in with the Sports Product team consisting of product managers and designers to help bring the next generation Sportsbook to life.

The Solution

Our team worked with GVC from insights to ideation through concept validation to ultimately building out the MVP solution, tested with real customers through iterative user feedback sessions.

Using agile methodology, we developed over 100+  front-end design templates through a mobile-first solution. The new design made a significant impact online, and inspired redesigns of several key competitors.

GVC continue to build new features and improve the overall user experience of their sites and we’re proud to support them as they continue to lead the gaming industry.


12 C-level and senior stakeholders interviewed across the business

Million in total revenue



User interviews across Europe

Months from concepts to Full MVP Release