GVC Group

GVC bwin Sportsbook MVP

The Challenge

Due to the growing number of GVC brands, we had the challenge to build a scalable responsive framework to cater for their growing roster. With a globally scalable platform the aim, we folded in with the Sports Product team consisting of product managers and designers to help bring the next generation Sportsbook to life.

The Solution

Our team worked with GVC from insights to ideation through concept validation to ultimately building out the MVP solution, tested with real customers through iterative user feedback sessions.

Using agile methodology, we developed over 100+ front-end design templates through a mobile-first solution. The new design made a significant impact online, and inspired redesigns of several key competitors.

GVC continue to build new features and improve the overall user experience of their sites and we’re proud to support them as they continue to lead the gaming industry.

It was an easy decision to commence the revolution of our sports betting customer experience and an even easier one to partner with UXC to help execute it. A clear vision was set out to redesign a sportsbook to a single code base that not only spanned across mobile, tablet, desktop and retail, but one that would scale globally across several brands – certainly not a straightforward task – but one that went swimmingly thanks to a fun, structured and rich way of working. The value-add of UXC is understanding detailed and complex brief with a knack of making it simple and going the extra mile – which is why we continue to work together today on a wide ranging set of initiatives