Staking a claim to betting: The transition from online casino to sports
Recently, our Managing Director Chris Sainsbury took part in an online webinar discussing how to move beyond casino, into the sports betting industry.
As a UX expert with previous sportsbook experience, Chris added an interesting perspective on how industry-specific UX services can help with this transition, streamlining processes and improving experiences for customers.
To hear more about building an online sportsbook, and how customer data and insights can improve these developments, make sure to watch the full video here!
Moderated by:
Marc Thomas
Chief Product Officer at Metric Gaming
Speakers:
Chris Sainsbury
Managing Director, ux.bet
Simon Noble
Head of Sportsbook Product, Champion Sports
Allan Petrilli
Vice President of Sales and Development, Intellitics
Itsik Akiva
Gaming and New Technology Consultant, American iGaming Solutions