The Advent of AI Into iGaming: The Possibilities and the Realities

The Advent of AI Into iGaming: The Possibilities and the Realities

Abhinav Raj / Writer
November 8, 2021 3 min read

Where there’s data, there’s room for artificial intelligence. 

AI has made its foray into the most data-driven e-sport in the world—iGaming. With the right dataset, AI is a wizard, and it’s only getting started with its tricks. 

Artificial intelligence algorithms are instantly generating odds for matches, offering key statistical insights into the habits of the bettor and even monitoring for problematic behaviour

What’s more is that the endless use-cases for the utility are expanding, and expanding rapidly. 

Here’s a look into how the advent of AI will transform the iGaming industry. 


What Are the Odds? AI Can Tell 

Image: Alex Chambers on Unsplash

In August 2021, betting giant Esports Technologies’ filed a patent for its proprietary machine learning-powered odds modelling and simulation system—a potentially groundbreaking technology that could generate odds models for esports tournaments instantly. 

Through utilization in a betting algorithm, the wagering tool could allow bettors to place bets that “include which team will place in the top three, or outside the top five, or what round the team will make it to”. 

One amongst several in the portfolio of the company’s digital products, the real-time odds modelling and simulation system also got the company a nomination in the Innovative Use of Technology category in the 2021 Tempest Esports Business Awards. 


Breaking the Habit

Image: Michal Parzuchowski on Unsplash

While only 3 to 5 per cent of routine gamblers develop an addiction to the activity, it’s important to identify problematic behaviour before it exacerbates and poses a detriment to their health and financial wellbeing. Luckily, problematic behaviours arrive in patterns—something that artificial intelligence can easily lock on to. 

UK-based iGaming software giant BetBuddy’s responsible gambling product called PowerCrunch leverages data mining and machine learning to identify players with a high propensity to turn into compulsive gamblers. 

PowerCrunch calculates a ‘risk score’ for each player profile that evaluates their proclivity for compulsive gaming and alarms them of their gambling behaviour through personalized messages—allowing for self-realization and possible intervention. 


Revitalizing User Experience With AI 

Image: Javon Swaby on Pexels

It’s no wonder that gambling was—and remains one of the main target markets for artificial intelligence technology. It’s also no wonder that it’s being readily incorporated into the iGaming industry.  

The relationship between AI and UX is intertwining, and the advent of gambling applications to mobile devices has had UX designers poised to benefit even more from AI.  

But this transcends the confines of IoT devices as well. Traditional brick-and-mortar casinos rely on data collection methods to delve into the psychology of the average casino goer and utilize artificial intelligence to analyze trends—including gauging the popularity of games, the factors that contribute to it, the average time spent gaming, and more. 

The insights help establishments gain accurate indicators of customer behaviour, and through predictive planning, they can curate tailored customer experiences, retain players and improve their revenues. 

AI is changing the landscape of every industry it touches. Which aspect of your life could AI improve? 

Related articles